À-Propos Creatives

À-Propos is a creative agency dedicated to nurturing and empowering emerging fashion designers to build sustainable, innovative brands that resonate in today’s global market. We specialise in brand development, creative strategy, and sustainable design practices, helping designers craft unique products that stand out in an ever-evolving retail landscape.

Our mission is to support designers in developing a signature style that aligns with the modern consumer’s focus on responsible business practices and digital innovation. With personalised mentorship and strategic guidance from our team and a network of key industry experts, we provide emerging brands with the tools and insights they need to succeed.

Our Approach: We ensure every brand we work with establishes a distinct voice, bringing together creativity and strategy to create a sustainable and impactful presence in the fashion world.

We are proud to collaborate with South African Fashion Week to further promote emerging talent on the international stage.

Our Services Include:

Brand Strategy & Development: Crafting a unique brand identity and narrative.
Creative Direction: Guiding designers through concept development to execution.
Sustainable Design Solutions: Aligning fashion with responsible business practices.
Market Positioning & Expansion: Helping designers launch in international markets.